The Hive
We got to help shape The Hive from day one.
A chance meeting with the course designer brought us into The Hive at the very beginning. That meant the logo, signage, digital presence, and even some hands-on course work could all grow from the same idea.
The result is a course that feels connected from the first impression to the last tee.
The name gave us a pretty good place to start.
The course already had its name. The property would also serve as an aviary with honeybee stations nearby, giving us the visual thread for a mark that feels specific to the place and flexible enough for signs, shirts, social media, and everything around them.
The whole course in one place.
The map brings both layouts, hole distances, course notes, check-in, and sponsor information together at the entrance. The QR code opens a branded page with the waiver, UDisc, social accounts, and the other links players might need.
Every hole gets its own illustration.
The layout stays consistent from hole to hole, but every hole gets its own hand-drawn map.
A few things most courses don’t think about.
Smaller signs point players toward the next hole, show the remaining distance to the basket, and identify landmarks referenced on the tee signs. They keep useful information where players actually need it without cluttering up the course.
And then there’s the Ace Cam.
The Ace Cam sits on the course’s signature hole—Hole 12 from the Gold tee—and has become one of the most popular features at The Hive. The camera housing was built from a pile of random LEGO pieces, which gives the whole thing exactly the kind of personality it deserved. Players can set their phone in the holder and record the shot, and the camera angle was positioned so a Hive-branded tree marker appears in the foreground every time. Even after a clip gets shared somewhere else, you can still tell exactly where it came from.
People were following before the course opened.
Videos and posts introduced people to The Hive while the course was still being built. By opening weekend, its Facebook page already had more than 2,000 followers—and this Reel went on to reach more than 500,000 views there.
The signs did what they were supposed to do.
Players gave The Hive a 4.8 for signage and wayfinding on UDisc. The course finished opening weekend with a 4.7 overall rating from 74 ratings.
